My love for business started at home
My love for marketing and design started early, growing up around my family’s various businesses and seeing firsthand how powerful good marketing can be when it’s aligned with real business goals.
After completing my degree in business management, entrepreneurship, and marketing at Edith Cowan University, I began applying those skills in real-world settings — designing websites, creating campaigns, and strengthening the digital presence of growing businesses.
Today, I work closely with business owners to create thoughtful branding, websites, and marketing that help them show up clearly and confidently. Whether it’s designing a new brand, building a website, or refining your marketing presence, my goal is always the same—to make the process simple, collaborative, and genuinely enjoyable.
At the heart of Protea Avenue is something simple: I love helping good businesses grow, and I believe the best marketing starts with supporting the people behind the brand.
Hi, I'M SHANELLE
Founder, Designer, Marketer — and your biggest business cheerleader
ENTREPRENEUR ✿ DOG MOM ✿ BOOK NERD ✿ CRIME JUNKIE ✿ SOUTH AFRICAN ✿ TRAVELER ✿ BEACH LOVER ✿ FOODIE ✿ PASSIONATE ABOUT BUSINESS ✿ BUSSELTON LOCAL ✿
FROM HUMBLE BEGINNINGS, MY PASSION STARTED RIGHT AT HOME
My earliest memory was formed at my parents’ first business — standing behind the counter, serving customers at just two years old. From a young age, I was surrounded by the realities of running a business: the dedication, the long hours, and the resilience it takes to build something from the ground up.
Over the years, I witnessed countless business ventures, moments of growth, and lessons learned through both challenges and successes. Alongside this, I spent years studying and understanding the foundations of what truly makes a business succeed — not just in theory, but in practice.
What became clear to me is that behind every successful business is a person with a vision, a story, and a drive to create something meaningful. Real growth doesn’t come from marketing alone—it comes from supporting the people behind the brand, giving them the tools, clarity, and confidence to show up professionally and connect with the right audience.
Raised in Business.
Refined by Strategy.
Taking your BLURRY vision and transforming it into a strategic design that feels unmistakably you.
WHAT I LOVE?
DID YOU KNOW?
87% of consumers start their product or service search online before making a purchase.
If your business isn’t visible online, most potential customers simply won’t find you.
DID YOU KNOW?
75% of people judge a business’s credibility based on its website.
Your online presence isn’t just marketing — it’s how customers decide whether to trust you.
OUR VISION
Our vision is to see you build a brand you’re genuinely proud of—one that connects with the right people, creates opportunity, and grows with purpose.
OUR MISSION
Our mission is to help you show up confidently in your market through thoughtful design and practical marketing that communicates your story clearly and supports real business growth.
