READY TO elevate YOUR BRAND?
Using strategy-led design to create beautiful, cohesive brands that reflect your identity
Proudly Represents You
Differentiate your brand with intention
Position yourself as the go-to in your space
Be recognised for what you do best
Create a unified and intentional brand across all touchpoints
81%
of consumers say they need to trust a brand before purchasing
If your brand isn’t aligned, customers hesitate — and hesitation loses sales.
THE REALITY BEHIND YOUR BRAND
Most businesses think they are consistent…
but the data says otherwise.
55%
of a brand’s first impression comes from visual elements alone
68%
of businesses say brand consistency contributed to 10–20% growth
This is where clarity replaces confusion
A strong brand identity gives your business structure.
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Show up clearly and consistently across every platform
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Feel professional, recognisable, and easy to trust
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Communicate what you do without needing to over-explain
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Attract the right audience — the ones who already value what you offer
When your branding is built with intention and strategy, everything begins to align.
Web Design • Branding • Strategy • Marketing • Print Collateral • for Service-Based Businesses and Entrepreneurs •Web Design • Branding • Strategy • Marketing • Print Collateral •
Imagine your business feeling…
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Clear instead of scattered
Confident instead of uncertain
Consistent accross all touchpoints
Recognisable instead of overlooked
Positioned for success
Proudly represents you
That’s the difference strategy-led branding makes
Our simple step-by-step process
01
Getting Started
We begin with a one-on-one Zoom session to understand your business, goals, and creative direction. We’ll discuss your brand vision, values, and the direction you’d like to take. From there, contracts, invoices, and onboarding tasks are completed to get everything underway.
02
Strategy & Direction
Next, we dive into research — exploring your industry, audience, and positioning. We develop a clear creative direction, including mood boards and visual inspiration, which is shared with you for feedback and approval.
03
Design & Development
With a clear direction in place, we bring your brand to life. This includes your colour palette, typography, logo suite, and overall visual identity. You’ll receive mock-ups and a full presentation to review and refine before final approval.
04
Finalisation & Delivery
Once everything is approved, your brand assets are carefully packaged and delivered. You’ll receive all digital files along with brand guidelines to ensure your brand stays consistent and aligned moving forward.
A strong brand is one of the most valuable assets your business can have.
Consistency builds trust — and trust drives growth.
Let’s create a brand that supports your
PackagE & Pricing
GROWTH
THE COMPLETE branding PACKAGE:
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Primary & secondary logo design variations
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Colour palette selection
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Typography suite
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Brand voice direction
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Visual identity mock-ups
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A 1:1 branding strategy session with Shanelle
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Brand guidelines document
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3 rounds of revisions to perfect it
YOUR brand
PLUS
I NEED
Foundation Identity
3-4 WEEKS BRANDING PROCESS
The Foundation package is designed to give your business a strong, cohesive starting point. Through strategy-led design, we create a brand identity that feels aligned, professional, and easy to build upon. It’s about bringing clarity to your business and ensuring you show up consistently across every touchpoint.
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Brand strategy direction
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Logo suite (primary + secondary variations)
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Colour palette & typography system
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Visual direction & mockups
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40+ Hours invested into your brand
INVESTMENT
AUD $5,500
or two payments of just $2,250
Web Design • Branding • Strategy • Marketing • Print Collateral • for Service-Based Businesses and Entrepreneurs •Web Design • Branding • Strategy • Marketing • Print Collateral •
Bundle & Save
I NEED MORE THAN ONE SERVICE
Flexible bundles created to suit where your business is now — and where it’s going
MOMENTUM BUNDLE
I NEED THE:
You’re no longer just starting—you're ready to grow. This bundle is designed to bring everything together into one cohesive system, so your brand, website, and marketing all work together to build trust and momentum.
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A complete, cohesive brand identity
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A strategic SEO-Optimised website that positions you professionally
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Marketing direction that removes the guesswork
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Print and digital assets that feel consistent across every touchpoint
THIS GIVES YOU:
or two payments of just $3,250
AUD $6,499
INVESTMENT
LAUNCH BUNDLE
I NEED THE:
You’ve built something you believe in—now you need it to look and feel like a real business. This bundle gives you the clarity, direction, and tools to launch and start attracting the right attention confidently.
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A brand that feels clear, aligned, and professional
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A simple website to start showing up online
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Print materials that make your business feel real and established
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Direction so you know how to present your business moving forward
THIS GIVES YOU:
INVESTMENT
AUD $3,499
or two payments of just $1,750
EXPANSION BUNDLE
I NEED THE:
You’ve built a solid foundation — now you’re ready to elevate. This bundle is for businesses that want to stand out confidently, grow sustainably, and create a brand presence that works across every platform and interaction.
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A fully developed brand and strategy
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A high-performing, SEO-optimised website built for growth
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Cohesive marketing and print systems
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Ongoing support to maintain consistency and momentum (3 Month Plan)
THIS GIVES YOU:
or two payments of just $5,550
FROM AUD $10,499
INVESTMENT
Web Design • Branding • Strategy • Marketing • Print Collateral • for Service-Based Businesses and Entrepreneurs •Web Design • Branding • Strategy • Marketing • Print Collateral •
"Before working with Protea Avenue, my brand felt all over the place. Now everything feels clear, aligned, and intentional. I finally understand how to show up in my business — and it’s made such a difference in how confident I feel putting myself out there."
Jamie. L
"The difference in our brand is incredible. Everything now flows so seamlessly across our website, social media, and marketing. It feels polished, professional, and truly reflective of our business."
Christine. L
"Since launching our new brand, we’ve had more enquiries and better-quality clients coming through. It’s clear that having a cohesive and strategic brand really does make an impact."
Jasmyne. M
"The whole process felt so easy and supportive. I never felt overwhelmed — everything was explained clearly, and the end result is a brand I’m genuinely proud of. It finally feels like ‘us’."
Drew. C
Frequently asked questions
